ZAPF Garages
Seven garage spots in distinct collage-style vignettes — from the tinkerer's garage and founder's garage to the party garage.
Challenge
ZAPF wanted to show that a prefab garage is more than a parking space — a flexible room for very different lifestyles. The goal: make garages tangible through distinct collage-style vignettes without fragmenting the brand.
Approach
Seven garage spots filmed — each a self-contained collage with a clear idea: tinkerer's realm, founder's workshop, party location and more. Story-first, on-brand tagline (“Your ZAPF garage is ready for anything”) and a recognisable look across all formats.
Result
A video series positioning ZAPF garages as a versatile lifestyle space — with seven spots and a flexible asset set for website, social and sales.
Videos
Tinkerer's garage — a motorcycle finds a home
Founder's garage — start a company?
Party garage — a gift for you
Performance
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